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9 Marketing Tips for Black-Owned Small Businesses to Accelerate Business Growth

To increase sales, one of the savviest moves black-owned small businesses can make is to develop a strategic marketing plan. Small business owners who hone their marketing skills and take a multi-pronged approach to growth are much likelier to increase their customer acquisition rates than those with a spray-and-pray approach. Understanding how to optimize your outreach efforts for success is crucial. Integrate the following nine small business marketing tips into your company’s growth plan, and you’ll be amazed how quickly you start to see results.

9 Marketing Tips for Black-Owned Small Businesses

1. Use ‘Google My Business’ to create custom offers for your target audience. Potential customers are already using Google to find companies just like yours; why not stack the odds of engagement in your favor?

2. Conduct sales feedback calls with your existing customers. A quick phone call to current customers to ask for their feedback on interactions with your business shows you’re interested in continuing to earn your customers’ patronage and helps keep your company top-of-mind.

3. Posting new videos on YouTube not only helps turbocharge the effectiveness of your video marketing efforts but can improve your search engine optimization (SEO), too. Make sure you’re uploading both seasonal and evergreen video content to maximize the potential of your video outreach.

4. SlideShare is a powerful customer outreach tool many small business owners overlook. Adding slide presentations to SlideShare not only gives you more niche-specific pages for search engines to index, but it can also help increase your social media marketing too. Sharing individual slides from your SlideShare presentations can drive traffic to your brand while increasing your thought leadership reputation at the same time.

5. E-book downloads are an excellent tool for small business owners wanting to double down on email marketing. Offering a free e-book in exchange for an email address helps build your subscriber list and showcase your small business’ expertise to prospective customers.

6. Don’t overlook your opportunities to market your small business at local community events. Attend trade shows and conferences in your area wearing a jacket with your business’ URL on the back. Who knows how many visits you’ll have to your small business’ website simply because you advertised your URL to local conference attendees.

7. LinkedIn blogging is a must-use tool for savvy small business owners. Post fresh content marketing posts on your business’ LinkedIn page on a daily/weekly basis to draw attention to your brand. Be sure to share your LinkedIn posts on social media with hashtags specific to your local area for maximum impact.

8. Speaking of social media, promoting your brand and local community on social media networks like Twitter, Instagram, and Facebook is an excellent way to boost brand awareness. Not only will you be connecting with community members, but you’ll also be sharing insights about your small business at the same time.

9. Digital marketing for small businesses is essential for company growth. Be sure you develop a detailed search engine optimization strategy to grow your company online. Use everything from blog posts on your company’s blog to guest posts on websites specific to your target customers. A detailed SEO strategy can drive traffic to your small business for years to come.

Small business marketing doesn’t have to be overwhelming if you take a strategic approach to company growth. Incorporate these nine marketing tips for small business owners into your company’s growth strategy, and you’ll be amazed at the results.

Why Black Entrepreneurs Should Add Toronto to Their Bucket List

Have you been to Toronto yet? If you’re looking for a vibrant city that applauds itself on having diversity as its strength, you have to visit Canada and see what Toronto has in store. Toronto has been recognized as one of the most multicultural cities in the world, boasting over 200 ethnic groups with over 140 languages spoken. It’s now the fourth-largest city in the world and continues to attract people who are seeking a community where they can fit in while standing out. Black entrepreneurs and professionals will find a rich, welcoming culture that will expose you to life beyond the space you currently occupy.

The captivating city scene provides a perfect way to unwind after a long day of work or relaxation. Whether you’re in Toronto for business, pleasure, or have a long layover, here are some things you can do to see why Toronto is ranked at the top of the list for diversity.

[RELATED: AMERICAN BLACK WOMEN ARE MOVING IN DROVES TO THIS ONE COUNTRY]

Great Canadian Food Tour

One way to get a world-class crash course on a city’s diversity is by exploring a variety of cultures through the food. Food is where cultures typically connect. Local entrepreneur Jusep Sim curated the Chopsticks + Forks Great Canadian Food Tour to expose travelers from around the world to the most authentic cuisines in the city.

In less than three hours, you can get a taste of the best bites in Toronto while getting a tour of Kensington Market. This neighborhood is known as one of the most eclectic and diverse spots in the city, representing over 25 countries and captivating street art. It’s the perfect way to get a glimpse of the entire city in one neighborhood.

Enjoy these multi-cultural bites while learning fascinating historical facts and stories:

  • Ojibwe-inspired taco from Pow Wow Café
  • Peameal bacon sandwich from Bacon Nation
  • Montreal-style bagel from Nü Bagel
  • Butter tart from Wanda’s Pie in the Sky
  • Nanaimo Bar from Moonbean Coffee Company

Are you hungry yet? Head on over to Chopsticks + Forks to learn more, because a trip to Toronto isn’t complete without diving into the different flavors available at the family-owned businesses in Kensington Market.

CN Tower

If you’re looking for a breathtaking view to spark creativity and new ideas in your business or career, then check out the Canadian National (CN) Tower. It’s one of the top-rated attractions of Toronto. The CN Tower, which held the record for being the tallest freestanding tower for 32 years, is a great way to see the city at an elevated level.

If you’re meeting with clients or seeking exclusive dining, the 360 Restaurant at the top of the tower provides an unforgettable food experience and a revolving view of Toronto. For all travel adventurers who want to walk on the “wild side,” the CN Tower provides the “edge walk” experience which gives visitors the ability to walk along the edge while the wind is blowing all around you. Now you can truly experience what it’s like to have no barriers in life!

Are you coming directly from Toronto Pearson International Airport? Take a short trip (less than 30 minutes) to CN Tower. It’s conveniently located by other city attractions, so you’ll be inches away from the best pictures your camera can take by the popular Canada sign. This location also puts you steps away from the Ripley’s Aquarium of Canada, Steam Whistle Brewery, Rogers Centre, and The Rec Room–Eats & Entertainment.

Hotel X Toronto by Library Hotel Collection

While you’re in Toronto, you’ll experience a different side of life when you escape to Hotel X Toronto by Library Hotel Collection, one of the newest hot spots for celebrities and booming business professionals. The hotel has been recognized as “the city’s first resort-style hotel” by Toronto Star. Hotel X offers amenities that provide the perfect level of comfort, creativity, and luxury for you and your family.

What’s fascinating about this hotel is that it was intentionally created with different personalities in mind. The hotel offers a variety of activities to help you schmooze with others while providing intimate spots throughout the hotel for relaxation. This spacious gem boasts four indoor tennis courts, a tech-savvy workout gym, and various studios for spin class and hot yoga–plus unrivaled sports and wellness facilities. You can experience all this while enjoying the most exquisite views from the rooftop Falcon SkyBar and taking advantage of the array of books that can be found all around.

Toronto is a special place that moves to a beat that can’t be matched by any other city in North America. Most importantly, its cultural diversity attracts people all over the world who can find a place for them in the city–no matter who they are and where they come from.


Black Enterprise Contributors Network 

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